ISLAMIC RELIGIOUS CONTENT ON INSTAGRAM REELS: BETWEEN EDUCATION AND ENTERTAINMENT

Iswahyudi Tejo Yuwono

Iswahyudi Tejo Yuwono Communication Studies Program, Faculty of Communication and Informatics, Universitas Muhammadiyah Surakarta

Keywords: Instgrams, Content, Education, Reels

Abstract

This study explores the phenomenon of Islamic religious content on Instagram Reels, which has rapidly gained popularity as a medium that combines education and entertainment. The rise of short video formats on social media has encouraged preachers, educators, and Muslim content creators to disseminate religious values in ways that are more accessible and engaging to younger audiences. This research aims to analyze how Instagram Reels serves as a hybrid platform where Islamic teachings are not only conveyed through didactic messages but are also packaged in creative, humorous, and entertaining forms. By employing a qualitative approach, the study observes selected Islamic Reels content and examines audience perceptions regarding the balance between its educational value and entertainment appeal. The findings suggest that while the majority of viewers appreciate the creative packaging of religious messages, there remains a tension between maintaining the authenticity of Islamic teachings and adapting them into entertaining formats. For many users, Reels become a means of quick spiritual reflection in their daily routines, yet some also express concerns about oversimplification or trivialization of religious values. This research contributes to the growing discourse on digital religion and media convergence by highlighting the dual role of Instagram Reels as both a pedagogical tool and a source of leisure. Ultimately, the study underscores the importance of balancing da’wah effectiveness with ethical responsibility in producing Islamic content within the dynamic landscape of social media

Downloads

Download data is not yet available.

References

Amalia. (2021). Digital Da’wah: Tren dan Tantangan. Jakarta: Pustaka Islami.
Anggraini, R. (2023). Triangulasi dalam Penelitian Media Sosial. Semarang: Media Press.
Ardiansyah, B. (2021). Micro-learning dan Pemanfaatan Video Pendek. Bandung: EduMedia. Arief, D. (2022). Naratif Relevan dalam Digital Da’wah. Jurnal Komunikasi Islam, 5(2), 123– 138.
Fahmi, M. (2020). Media dan Kredibilitas Sumber Pesan. Jurnal Ilmu Komunikasi, 4(1), 45– 60.
Hidayat, S., & Nugroho, T. (2022). Kreativitas dalam Konten Religi di Media Sosial. Journal of Digital Religion, 7(1), 78–92.
Hidayat, S. (2021). Strategi Penyebaran Pesan Islami di Instagram. Media Dakwah Modern, 3(1), 50–66.
Hassan, M. (2022). Risiko Trivialitas dalam Konten Religi. Kajian Dakwah Digital, 2(1), 31– 44.
Hadid, N. (2022). Humor Islami sebagai Alat Komunikasi. Jurnal Studi Dakwah Digital, 1(2), 99–110.
Ibrahim, R. (2023). Persepsi Penonton terhadap Reels Islami. Jurnal Psikologi dan Media, 2(3), 215–230.
Kusuma, J. (2022). Visual dalam Media Religius Digital. Jurnal Visual Komunikasi Islam, 8(1), 15–28.
Kurniawan. (2025). Metodologi Studi Kasus di Era Digital. Jurnal Metode Penelitian Kontemporer, 1(1), 10–25.
Mulya, A. (2022). Estetika dalam Infotainment Religi. Jurnal Estetika Islam, 4(2), 67–82.
Nurhaliza, L. (2024). Dominasi Estetika dalam Pesan Religi. Islamic Media Studies, 10(2), 115–130.
Nurdin, F. (2024). Fact-checking oleh Penonton Media Sosial. Jurnal Penelitian Media, 6(2), 140–155.
Putri, D., & Rahayu, E. (2020). Infotainment Religi di Instagram. Jurnal Komunikasi dan Dakwah, 9(3), 200–216.
Putri, D. (2021). Micro-learning di Era Digital. Jurnal Pendidikan Islam, 12(1), 44–58.
Rahmawati, S. (2023). Reels Islami di Indonesia: Studi Lokal. Jurnal Dakwah Nusantara, 2(1), 77–90.
Rahman, A. (2021). Reels dan Generasi Z. Jurnal Teknologi dan Generasi Muda, 5(2), 30–45. Rizky, Y. (2025). Efek Visual Kreatif dalam Engagement. Jurnal Media Interaktif, 4(1), 85– 100.
Sari, V. (2023). Musik dan Humor dalam Konten Religi. Jurnal Psikologi Media Islam, 3(2), 120–135.
Santoso, R. (2024). Visual Dinamis pada Pesan Keagamaan. Jurnal Visualisasi Dakwah, 5(1),
55–70.
Sofie. (2023). Kedalaman Pesan dan Estetika Konten. Jurnal Studi Media Islam, 11(3), 210– 225.
Susanto, B. (2022). Infotainment dalam Perspektif Komunikasi. Jurnal Komunikasi Masa Kini, 7(2), 99–112.
Wijaya, H. (2023). Framing Religi di Media Sosial. Jurnal Dakwah Digital, 8(1), 33–48.
Wijayanti, C. (2023). Reels sebagai Gerbang Edukasi. Islamic Education Review, 6(1), 150– 165.
Setiawan, Topan. (2023). Kredibilitas dan Integritas Konten Islami Digital. Jurnal Dakwah dan Media, 2(2), 65–80.
Setiawan, Topan. (2024). Strategi Multimedia dalam Da’wah Digital. Journal of Islamic Digital Communication, 3(1), 90–110.
Setiawan, Topan. (2025). Perspektif Infotainment dalam Pesan Religi. Jurnal Komunikasi Islam, 6(1), 45–65.
Setiawan, Topan, & Kurniawan, A. (2021). Pendekatan Micro-learning dalam Dakwah. Jurnal Pendidikan Digital Islam, 1(1), 20–35.